If you’ve read the recent New York Times article, “15 Years Into the Boom, Iceland Asks if It’s Had Enough of Mass Tourism,” you might be wondering: Am I part of the problem or part of the solution?
The truth is, Iceland doesn’t want fewer visitors — it just needs more thoughtful ones.
As someone who’s been bringing travelers to Iceland for over 15 years, I’ve seen firsthand how tourism can either harm or heal. The difference often comes down to the traveler’s mindset — and a few simple choices.
Here are practical ways to experience Iceland more responsibly — and make sure your trip supports the land and people who make it so special.
1. Travel in Small Groups — or Join One
Big buses and crowds are hard on small communities and delicate ecosystems. Small-group travel is not only lighter on the environment, it also opens doors to experiences that large tours simply can’t access.
When you join a small, guided group — like Green Edventures’ women’s adventures — you’ll stay in locally owned guesthouses, eat in family-run restaurants, and meet people who actually live where you visit. Your money stays in the community, not in corporate accounts overseas.
2. Slow Down
There’s a temptation to “see it all.” But Iceland isn’t a checklist — it’s an experience.
Instead of racing from the Golden Circle to the South Coast to the Ring Road in five days, pick one region and savor it. Spend an extra day in a fishing village, linger in the hot springs, chat with your guesthouse host.
You’ll see more real Iceland that way — and probably feel more rested when you return home.
3. Eat Local, Shop Local, Stay Local
Every time you choose a locally owned business, you’re investing in the Icelandic economy in a meaningful way.
Skip the chains and “puffin shops.” Try the fish soup at a harbor café, buy hand-knit wool goods from the maker herself, and stay at a guesthouse where breakfast comes with local stories.
These choices keep traditions alive — and help Icelanders feel proud, not pressured, by the tourism economy.
4. Learn a Few Icelandic Words
Even though nearly everyone in Iceland speaks English, making the effort to say takk fyrir (“thank you”) or góðan daginn(“good day”) goes a long way. It shows respect for the culture — and almost always earns you a smile.
5. Respect the Land
Iceland’s landscapes look wild and rugged, but they’re surprisingly fragile. That moss you see carpeting the lava fields? It can take decades to recover if you step on it.
Stick to marked trails, obey “no entry” signs, and park only in designated areas. And please — don’t stack rocks or move them for photos. What looks harmless to you can confuse future hikers or harm sensitive habitats.
6. Visit Beyond the Usual Spots
Yes, Gullfoss and the Blue Lagoon are stunning — but so are countless lesser-known places.
The Westfjords, North Iceland, and East Iceland offer jaw-dropping beauty without the crowds. When you explore these regions, you’re helping balance visitor traffic across the country and supporting communities that rarely see tourists.
At Green Edventures, we design itineraries that intentionally highlight these quieter corners — places like Krossneslaug, a natural hot spring that feels like the edge of the world.
7. Be Mindful at Hot Springs
Soaking in geothermal pools is an Icelandic cultural experience— not just a photo op. Before you jump in, shower (thoroughly!) and respect the quiet vibe. Many locals use pools as places to relax and socialize, so be considerate about phone use and selfies.
8. Ask Before Photographing People or Private Property
Icelanders are warm and welcoming, but their homes and farms aren’t tourist attractions. Always ask permission before photographing people, animals, or private land.
And while horses are friendly, remember feeding them anything (even carrots or apples) can make them sick.
9. Come Prepared — Iceland Is Beautiful, But Wild
It’s easy to feel safe in Iceland. The crime rate is low, the people are kind, and the scenery feels like a fairytale. But nature here is not a theme park — it demands respect. Every year, tourists are injured or killed because they underestimate the weather, the terrain, or the ocean.
Here’s what you should know before you go:
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Dial 112 for emergencies. Iceland’s emergency services (EMS) are largely volunteer-based, and hospitals are few and far between, especially outside Reykjavik.
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Weather changes fast — sunshine can turn to sleet and gale-force winds in minutes.
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Bring appropriate outdoor clothing. Waterproof layers, sturdy boots, gloves, and hats are essentials even in summer.
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Don’t do activities beyond your skill level or comfort zone. Iceland’s beauty can lure you into risky situations — glacier hikes, cliff walks, and surf beaches all have real dangers.
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Carry medical evacuation coverage. A comprehensive travel insurance policy can save you thousands if you need emergency evacuation or medical care abroad.
Before your trip, check out our Travel Insurance FAQ to learn what coverage is right for you.
10. Understand the Challenges Locals Face
Tourism has brought wealth to Iceland — but also stress. In towns like Vík, housing is scarce because so many rentals cater to visitors. Infrastructure like septic systems and roads are stretched thin.
Being a “better tourist” means being empathetic: follow rules, support businesses that treat workers fairly, and recognize that Iceland is not just scenery — it’s home to people trying to live their everyday lives.
11. Travel With Professionals Who Care
Choosing the right tour operator matters. Look for companies that:
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Keep groups small
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Hire local guides and drivers
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Work directly with community partners
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Emphasize cultural exchange and education
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Offset carbon emissions or minimize waste
At Green Edventures, we’ve built long-term relationships with Icelandic guides, wellness practitioners, and small business owners. Together, we help travelers connect deeply with Iceland, its popular places and hidden gems— without contributing to overtourism.
When you travel with us, you’re not just seeing Iceland; you’re helping protect it.
Iceland Still Wants You — Just the Thoughtful You
As one Icelandic professor told The New York Times, “We have to really stop and think — what do we want to be offering?”
For travelers, that’s the perfect moment to stop and think, too. What kind of visitor do you want to be?
By traveling slow, choosing small groups, and supporting locals, you can help write a new chapter in Iceland’s story — one that celebrates both adventure and respect.
Ready to Travel Better?
Join Green Edventures for one of our small-group Iceland tours designed to connect you with local people, hot springs, and the wild beauty that made you fall in love with Iceland in the first place.
👉 View Our Upcoming Iceland Adventures
Because when you travel the right way, you can be transformed by a place while leaving it the same of better than when you arrived.
🌐 Resources: Bookmark These Websites
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SafeTravel.is — road conditions, and official Icelandic travel safety updates
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Vedur.is — Iceland weather and volcano forecasts
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112 Emergency Services — Iceland’s national emergency site
